Horst Rechelbacher showed us the power of living from a place of love, to make the world a more beautiful place.
Aveda was born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities.
Our mission at AVEDA is to care for the world we live in,
from the products we make to the ways in which we give back to society.
At AVEDA, we strive to set an example for environmental leadership and responsibility,
not just in the world of beauty, but around the world.
Horts Rechelbacher, Founder