Project Description

Bumble and Bumble

Bumble and Bumble

Dedicated to the craft of hair

Bumble and bumble Products, LLC is one of 27 brands owned by Estée Lauder Companies, Inc. It was founded as a New York City hair salon in 1977 by hairdresser and entrepreneur Michael Gordon.

Michael dreamt of opening a salon that welcomed a diverse range of clients, and embraced the 
forward-thinking, hyper-creative looks of the ‘60s. When he realized his dream a few years later, he chose a
name that embraced this vibe. “Bumble and bumble” stood out – it was idiosyncratic and sort of silly. No
one had any idea what it meant, but it conveyed a fun, irreverent quirkiness that felt…right.

Which was exactly the point.