Our tools are used by 200,000 hairstylists around the world and sold in 30+ countries and more than 45,000 premium salons. We’ve won over 300 beauty awards for our ground-breaking tools. Our #1 selling styler, platinum+, is a 3x award winner of Allure’s Best of Beauty Award for best flat iron and is a top choice of celebrity hairstylists all over the world.
Empower all women to look and feel beautiful so they can fulfill their every ambition.
Today, women around the world are more ambitious than ever before. And beauty is more important than it ever has been.
Beautiful Ambition is a celebration of the amazing things women can achieve when they look and feel their most beautiful selves. We believe beauty fuels ambition, and ambition is beautiful.
We champion beauty, in all that we do, with one very clear purpose in mind: to empower all women so they can fulfil their every ambition.